Party in the U.S.A.

2012 Democratic National Convention by stevebott / flickr.com

Wait...are the Olympics back on TV? For the last two weeks, TV and online media have been dominated by panoramic sweeps of packed arenas, hero-worship of American sweethearts, personal tales of trial and triumph, and unending news commentary about missteps and upsets, all to the soundtrack of the standing ovation. No doubt about it. If you hibernated from early August to early September, you'd think we're still in London.

It's not new, but political conventions are feeling strangely like rallies for America, writ large, and not earnest attempts to talk about the things politicians claim to care and know most about--policy issues. David Brooks wrote in the New York Times that he was disappointed that Obama's acceptance speech didn't contain much substance. I agree, and by my own estimation, neither did any of the others at either convention. Even FLOTUS Michelle Obama's speech, which was expertly delivered and moving, didn't touch on her own biggest policy priority--growing healthier kids.

The question is not are convention speeches substantive, but why aren't the substantive.

There are lots of reasons, but I think the most important is politicians' estimation of their audience. Convention speeches aren't substantive because lots of people watch them. The Republican National Convention attracted 30.3 million viewers on its final night. Nielsen hasn't posted the viewership for the final night of the Democratic convention, but I'd guess it will be even higher, as the Democrats attracted more viewers on nights one and two than the GOP in their first two nights. I haven't found a good estimate of how many Republicans watched the Democratic convention and vice versa, but in 2008, half of convention viewers watched both. If that holds true for 2012, that means about 15 million people watched the Democrats, 15 million watched the Republicans, and 30 million tuned into both. In all, 60 million Americans are engaged at some level with the conventions, which is about 20 percent of the American population. Put simply, there is no other opportunity in a candidate's campaign to address a larger or more diverse crowd.

The message, then, has to speak relatively well to all viewers, and especially well to those who agree (read: likely voters for party X) or might agree (read: independents) if given a little inspiration. Nothing works better for energizing a base and bringing over a few stragglers than touting Americans' enterprising spirit, the importance of maintaining/restoring the American Dream, and the debt we owe to veterans. Flag-waving, "God bless America"-ing, and multi-colored confetti don't hurt either. Extensive plans to reform tax law, campaign finance, or entitlement spending, to name a few looming issues, don't play well for a national audience.

The problem is that my party affiliation is not my religion. I am perhaps inspired, but not swayed, by tent revivals and promises of on-the-spot miracles. Voters yearn for speeches that educate them on the issues, honestly lay out policy differences between the camps, and assume that they read or watch a little news. My voting is not faith-based--it's an intellectual calculus--and I don't think I'm alone. Fictional President Bartlet on The West Wing asked several times throughout the series when politicans began assuming voters were so stupid. I wonder the same thing now. I wish the conventions catered better to our collective decision-making process, and less to our supposed interest in shiny things.

According to the American National Election Study, 10% to 29% of voters make up their minds during the conventions. This is a actually a pretty impressive proportion of people. Let's give them all a chance to base their decisions on the issues, and not on hair-dos and high-flying rhetoric. I think we're all smarter than that.

To party leadership, network execs, and electeds across the country: Please leave the fireworks and all-consuming patriotism for July 4th. Here's to convention speeches worthy of a thoughtful, discerning America.